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Landing Page Optimization~tqw~ darksiderg

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Landing Page Optimization
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General Information
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Type.................: Ebook
Part Size............: 6,302,303 bytes




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Posted by............: ~tqw~

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Release Notes
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How much money are you losing because of poor landing page design? In this
comprehensive, step-by-step guide, you’ll learn all the skills necessary to
dramatically improve your bottom line, including identifying mission critical
parts of your website and their true economic value, defining important visitor
classes and key conversion tasks, gaining insight on customer decision-making,
uncovering problems with your page and deciding which elements to test,
developing an action plan, and avoiding common pitfalls. Includes a companion
website and a detailed review of the Google Website Optimizer tool.

Table of Contents

Introduction.
Part I: Background.
Chapter 1: Setting the Stage.
Chapter 2: Understanding Your Landing Pages.
Chapter 3: Understanding Your Audience.
Chapter 4: Understanding The Decision Process.
Part II: What and How to Tune.
Chapter 5: Why Your Site Is Not Perfect.
Chapter 6: Selecting Elements to Tune.
Chapter 7: The Math of Tuning.
Chapter 8: Tuning Methods.
Part III: Getting It Done.
Chapter 9: Assembling the Team and Getting Buy-in.
Chapter 10: Developing Your Action Plan.
Chapter 11: Avoiding the Pitfalls.
Appendix A: A Closer Look at the Google Website Optimizer.
Glossary.
Index.

Product Details

* ISBN: 0470174625
* ISBN-13: 9780470174623
* Format: Paperback, 360pp
* Publisher: Sybex, Incorporated
* Pub. Date: January 2008

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